An Open Letter to Ashley Capps

May 25, 2010

 

[This was sent out to various news outlets in 2009.] 

Dear Ashley Capps,

I speak for everyone when I say:

What are you thinking, relegating the workers of Bonnaroo to Plebian Catering?  Some of them live on site for a month! 

When I started working the festival in 2003, site workers had a full salad bar, the meals were hearty, and every man and woman got ice cream.  As the years went on—and profits soared—our sustenance has degenerated.  Now the catering is divided between the plebians and patricians.

In Plebian Catering we got powdered eggs, burnt meatloaf leftovers, soggy french fries, and a wilted pile of iceberg lettuce turning brown in the heat.  Of course, no ice cream.  We would sit down to our gruel, praying to be spared from gastroenteritis, as the scent of savory delights wafted over to us from Patrician Catering next door.  Walking out into the hot sun, we saw toga-wrapped nobles filing out of their dining tent with ice cream dripping in hand.

Ideals aside, Bonnaroo is not aloof from iniquity.  Your burly security guards beat the living damnit out of that skinny, spun-out kid after Radiohead’s show in 2006—every year the independent vendors get shut down because they have failed to pay tribute to your bottom-line trolls—a dead body or two is always swept under the hay-bales.  That’s all water off this duck’s back, man.  But when I found out that our shitty, mushed-up broccoli casserole was delicious days ago in Patrician Catering—before coming down to us plebians—I became furious.

The manual laborers of Bonnaroo live in that poison ivy strewn field, slaving in the muggy heat day after day, only to find two-day-old dried chicken on their plate.  Granted, Bonnaroo pays better than the average gig: 8-hour minis, decent hourly rates, air-conditioned circus tents for us to build our Wal-Mart furnished version of Mexico City in.  But this isn’t some privilege for us—it is our due compensation.  We get paid more because we don’t go home.  And if we are forced to feed from your trough by proxy, then surely the 80,000 tickets sold at $250 (plus merch, plus vending fees) could pay for healthy meals.

We tighten every shackle in the rigging, dude.  We unload every truck, bolt every truss, fly every speaker cluster.  Every nutritionist knows that hard work requires vitamins and minerals.  How does that elude AC Entertainment and Superfly?

When we eat Aldi-style corned beef while watching the Whole Foods truck kick up dust through the site, drinking bitter NASA-grade Gatorade mix from unwashed coolers as your preferred brood saunters about with popsicles in hand, it kills morale.  Who wants to push road cases through dirt for a withered carrot?

This sort of indifferent elitism has become a dominant trend in the music industry.  The workers, even the touring personnel, often land on the shit side of the bottom line.  Blanketed as a human resource, we are paid—but paid no respect; encouraged—but encouraged to stay out of sight; and fed—a lot of corporate bullshit.

Maybe we (the stagehands, security guards, trash cleaners, site crew, and death-defying riggers—shout out!) seem like scumbags to you.  Pack mules for your mountaintop circus.  I can’t deny that.  We are selfish bastards, one and all.  But if I recall correctly, you and I attended the same Religious Studies department at the University of Tennessee (myself a few years behind.) 

You obviously learned that the opiate of the masses will line your pockets if accompanied by enough light and sound.  But what about the guys strapping the lighting truss or hoisting your two-ton Bonnaroo sign on Whatever-the-Fuck Stage?  Surely, if God can cause his sun to rise on the evil and the good, to send the rain onto the righteous and the unrighteous, your profit-saturated production office could budget in a decent bite to eat for the hired hands.

You might have missed this one from class—out of the Gnostic Gospels—those secret teachings of Jesus that were hidden for centuries at Nag Hammadi:

Said the disciples to the Master: “But if we give them a salad bar, they will ask for more dressing.”

To which Jesus replied:  “Perhaps.  But even scumbags deserve ice cream.”

Peace, Love, and Deck Chain,

Joseph Allen

Local 1099
Nashville, TN

[Though no one published the piece, someone did send it on to Mr. Capps.  I am told that he considered my point-of-view carefully.]

 


Open Letter to Jack’s Salsa

March 24, 2010

Attn: Jack (or any other Big-Wig at Jack’s Salsa)
Garden Fresh Salsa, Inc.
Ferndale, MI
48220

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Dear Jack,

I love your salsa more than any tomato-based product I know of.  Jack’s Garden Fresh Gourmet Salsa practically makes the tortilla chip irrelevant. My chip becomes the mere medium for more salsa.  The onions, peppers, garlic, and cilantro are as well-balanced as the forces of Nature that hold electrons to their atomic orbit.  When I open a carton, it is gone in two sittings.  Some days, it is gone in one.  I eat Special Medium as if it were the Elixir of Life.  I eat the stuff until my stomach feels like rabid badgers are trying to escape its confines.  I love Jack’s so much, I will eat it with a friggin’ spoon.

So it was a harsh blow when I arrived at Kroger the other day and saw my favorite Jack’s Special Salsa pushed to the back of the refrigerator.  A tall row of Kroger’s generic, black-labeled Private Selection “Garden Salsa” now formed a protective wall against my Jack’s.  I was shocked.  I was… confused.

You see, Jack’s made a profound impact on my life.  Your salsa restored my faith in the principles of capitalism.  After my first mouthful, I began to think: Is a free market society really so bad when it allows any individual with sufficient skill in tomato-dicing and cilantro-sprinkling to rise above Pace and Taco Bell, to carve a niche for himself in this dog-eat-dog world? 

Communists wouldn’t stand for that kind of success story.  In China or North Korea, we would all eat bland, government-produced tomato paste with a white label that reads: SALSA.  We wouldn’t have a choice.

Not so in America.  Finally, I thought, I don’t have to choose between Chunky Crap and Poopy Paste.  I have a viable culinary option—and at a Kroger’s chain, of all places!

Now, I’m not so sure.  I see these cartons of knock-off fresh salsa, and grow pessimistic about the future of our great nation.  What good is the freedom to excel at your trade—to make the best damn salsa this side of the Rio Grande (and for all I know, this side of the moon)—if some faceless corporation can just copy your product, undercut your prices, and drive you out of the market using your own idea against you?!  I mean, I’m no hater of healthy competition, but this Private Selection Soilent Green is crossing the line!

Then I thought, maybe I should buy some and see if it is as good as Jack’s.  It is a free market, after all.  Private Selection is a bit cheaper.  What if the Kroger recipe is an improvement?  On the other hand, I thought, maybe I should hurl every last carton across the store, screaming: “Den of thieves!  Brood of Vipers!!”

I just bought the last cartons of Jack’s Wild Mild instead.  I took it home and ate in sadness.  Perhaps this would be the last time.  Since then I have found the Jack’s Special Medium back in stock, albeit side-by-side with Satan’s Selection Socialist Salsa.

My question for you, Jack: How can you stand for this?  Can’t you send them a “Cease and Desist” letter, demanding they stop biting your style?  Is there nothing you can do?

(Granted, unless Jack is a Mexican name and you are a hombre whose towering sombrero blocks out the Michigan sun, I suppose you must owe some credit where credit is due.  But hell, I’m sure you employ some immigrants in your factory.  Probably give piles of cash to Mexican-American charities or something, right?  Viva la Jacko!)

More importantly, is there anything I can do to help you overcome this box-store Leviathan?  Should I write to my local Congressman or the Kroger CEOs?  Should I mail them gag packages that explode salsa into their pink faces?  Should I organize boycotts and mass protests outside their stores?  They are destroying America and souring my taco, man!!

Or have they bought you out?  Has Jack—that swashbuckling hero of free enterprise—been gored by the saber of financial temptation?  Have you sold your salsa soul to the corporate goons?  Tell me it isn’t so!

Nah, that couldn’t be so.  So long as there is a tomato in your field, I am sure that you will stand behind your Jack’s Special Medium salsa, Pace Picante be damned!

Tell me what must be done, Jack.  I need your salsa—you need your ‘fridge space.  Should I buy all of the Private Selection and throw it away?  Or should I just keep buying your delicious product, keeping faith that the Justice of God and His confounding Universe will keep the good in the cooler, and put the bad out of business (or better still, burn them all in Hell!!)?

You just let me know, Jack.  I’m your man.  You always have a friend down here in Tennessee.

Peace, Love, and Cilantro,

—Joseph Allen

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[This letter was put in the mailbox on January 11, 2010.  I am still waiting for my reply.]


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